#DigiEcon25
The Digital Revolution in Latin America Begins Here
The Latin American Internet Association (ALAI) is celebrating its 10th anniversary and, together with the Mexico Digital Center (CMD), is pleased to invite you to participate in DigiEcon Latam 2025: “The Impact of the Digital Economy on Social and Economic Development.”
This free event, with mandatory registration, will bring together government authorities, regulators, parliamentarians, leaders from the digital private sector, the technical community, multilateral organizations, and key industry figures across Latin America to discuss the impact and opportunities of the digital economy in our region. Simultaneous translation into Spanish, Portuguese, and English will be available.
Key topics include:
🔹 Artificial Intelligence
🔹 Future of Work
🔹 Creative Economy
🔹 E-Commerce for MSME Development
🔹 Technology and Tourism
🔹 Innovation Enablers
To close the day, we invite all participants to an exclusive Cocktail reception celebrating ALAI’s 10th anniversary.
In the same context, the Annual Digital Policy Dialogues will be held on April 2 and 3, 2025. This unique consultation and discussion space will bring together over fifty parliamentarians, government officials, private sector leaders, and experts from across Latin America. The dialogue is a closed-door event, with attendance by invitation only.
Don’t miss the chance to be part of this pivotal event shaping the region’s digital future.
We look forward to see you there!
Agenda DigiEcon - April 1, 2025
Opening
Opening Ceremony
Welcome remarks by the organizers, a representative of the Mexican Government, and CAF.
- Patio de la Autonomía
Speakers
Marcelo Ebrard (TBC)
Secretario de Economía México
Jacobo Cohen Imach
Presidente ALAI
René Orellana
Gerente Regional Mx y Centroamérica. CAF
Salma Jalife
Directora, Centro México Digital
Panel I
Digital Economy or Digitization of the Economy? The Opportunity for a New Productive Revolution in Latin America
The digitalization of economic processes is here to stay. The digital economy is not a separate and abstract notion – when we talk about the digital economy, we are actually referring to THE economy. But how can Latin America create the conditions for a new revolution in productivity, competitiveness, and employment? In this session, we will discuss the key enablers in public policy and regulation that will take Latin America into the digital future.
Coffee break
Panel II
Application and Development of AI in LATAM: Success Stories
This session will focus on presenting and analyzing concrete examples of how Artificial Intelligence is being implemented in Latin America, generating positive transformations across various sectors. The challenges and opportunities that AI presents for the region’s development will be discussed, as well as its potential to drive innovation, productivity, and social inclusion.
Speakers
Carmen Rodríguez,
Directora Ejecutiva Agencia de Transformación Digital y Telecomunicaciones, México
Pedro Less
Meta
Eleonora Rabinobich
Alejandra Lagunes
Fundadora ANIA,
Panel III
Creative Economy in Latin America: Driving the Future with Talent and Innovation.
Speakers
Edgar Rodríguez
TikTok
Marisol Perez Chow
Directora de Hotmart México
Daniela Guerra
Head of Responsibility, YouTube
Marcela Flores
Directora del Centro de Cultura Digital, Secretaría de Cultura, México
Sebastián Cabello
CEO, SmC+
Lunch
Panel IV
Innovation, Digitalization, and the Future of Work: Independence with Rights?
A new economy arises from emerging digital technologies. Digital platforms grow based not only on new technologies but also on new business models. The so-called gig economy, or collaborative economy, also raises questions about how to understand and organize the new labor relations that emerge from these new ways of generating income. Governments, businesses, and workers in Latin America are moving forward together to think of simple and realistic regulatory frameworks that allow for the organization of activities without limiting them. Meanwhile, NGOs and multilateral organizations warn that the growth of this sector is a key vector for alleviating poverty.
Speakers
Martin Martorell
Rappi
Vicente Roqueñi
Didi
Omar Nacib Estefan Fuentes
Secretaría del Trabajo, Mx
Marco Di Natale
Civic House / Workertech
Laura Ripani
BID
Coffee break
Panel V
Technology and Tourism – Opportunities of Digital Technologies for Tourism Growth.
“Opportunities of Digital Technologies for Tourism Growth” will address how digital innovation is driving the tourism industry. Through technology, experiences, management, and competitiveness are optimized. Sector experts will share trends, success stories, and key strategies to leverage digitization and foster sustainable growth in tourism.
Speakers
Jorge Balderrama
Airbnb
Carlos Martínez
Director General del Fondo Mixto de Promoción Turística CDMX
Carrie Wilder
Senior Director Expedia
Josefina Rodríguez
Secretaria de Turismo (México) (TBC)
Gisela Montalvo
CITEC (Ecuador)
Coffee break
Panel VI
From Local to Global: The Opportunities of Digital Platforms for MSMEs
Latin America’s SMEs are the economic engine of the region. This panel will discuss how digital technologies can enhance the productivity and competitiveness of these players. It will identify cross-cutting aspects of digitalization across various economic sectors and address different initiatives and projects around critical factors such as regulatory frameworks, tax regimes, administrative and bureaucratic simplification, value chain integration, incentive schemes, and human and financial resources to lead Latin American SMEs into the next wave of productive digitalization.
Speakers
Pierre Claude Biaise
AMVO (México)
María Fernanda Quiñones
CCCE (Colombia)
Any Ortiz
Diputada Brasil
Elena Bartolo
Founder, Piñata Lab
Iñigo Fernández
Meta
Closing remarks
Summary and Closing remarks. Celebration of ALAI's 10th Anniversary.
Speakers
Raúl Echeberría
Executive Director, ALAI
Cocktail
Organized by
Hosts
In this edition of DigiEcon Latam 2025, the Latin American Internet Association (ALAI) and the Centro México Digital (CMD) join forces to drive dialogue, innovation, and the future of the digital economy in the region.
Sponsors
Our Sponsors
Speakers DigiEcon Latam 2025
Speakers
Event Venue
Our Venue
The Palacio de Minería in México City is one of the masterpieces of the neoclasical architecture in the Americas. It was designed and built between 1797 and 1813 by Spanish sculptor and architect Manuel Tolsá.
Palacio de Mineria
C. de Tacuba 5, Centro Histórico de la Cdad. de México, Centro, Cuauhtémoc, 06000 Ciudad de México, CDMX
Hotel Sede
Fiesta Inn Centro Historico Cd. de Mexico (Downtown)
Av. Juarez 76-Local-B23, Planta Baja, Colonia Centro, Centro, Cuauhtémoc, 06010 Ciudad de México, CDMX, México01 (800) 504 5000
Código de reserva: G1TRGX@ALA
https://www.corpo-rate.com/login?groupId=G1TRGX@ALA
Hotel Sugerido
Hilton Reforma
Av. Juarez 70, Colonia Centro, Centro, Cuauhtémoc, 06010 Ciudad de México, CDMX, México
+52 55 5130 5300